Hi, I'm Marcela.
I specialize in AI-ready content that enables self-service and scalable knowledge operations that reduce ticket volume. I create content that customers love to use.
From nerdy communication with gamers on Blizzard community forums to managing Microsoft support content and running a 30k YouTube VMware tutorial channel, I make sure customers always get the right content, the way they want it and how they want it.
My Expertise Clusters
- 8+ years integrating ML into content ops
- Machine Translation, Toxicity ML, Copilot readiness
- AI governance and content structure design
Career Timeline.
What Colleagues Say.
“She has deep knowledge of the content business... Her portfolio achieved the highest content freshness score of all Office portfolios.”
“Marcela had built a reputation for being an extremely hard worker... she shows a positive approach and inspires others.”
“Extensive experience in community support, multimedia content, KCS, and content management. Highly recommended.”
Testimonials originally published on LinkedIn
AI Journey.
I've been building the human-AI interface for customer support since c. 2017.
DEI & Leadership.
"I Am Remarkable" Facilitator
Delivered 15+ workshops (online and in-person) across EA and VMware. Consistently high attendance and outstanding feedback. Recognised by leadership for driving employee confidence and self-advocacy.
Women's Network – Communication Officer (Cork)
As Communication Officer for the Blizzard Cork Women's Network, I owned the SharePoint page and authored regular newsletters, keeping members engaged and informed. Strengthened community and amplified women's voices in gaming.
Lean-In Circle Founder (Cork)
Founded and led the first Lean-In Circle at VMware's Cork office. Created a safe peer-mentorship space for employees to share experiences, develop leadership skills, and support career growth. Sustained active membership over several quarters.
Who I Am After Work.
Macro Photography
Award-winning work featured in the Irish Examiner. Capturing the unseen world up close.
View gallery→Knowledge Management Blog
Thought leadership on knowledge management, AI, and content strategy.
Read blog→Carrigtwohill Gospel Choir
Community singing that lifts spirits.